Friday, July 10, 2009

fried chicken contest (cooking, not eating)

I went to a fried chicken contest yesterday, held at a cookbook store in Noe Valley.

Eaters pay $5 to sample six types of fried chicken. They vote for the best, and that chef collects the pot of money. There were 50+ eaters, so the pool is at least $250.

The contest started at 6:00pm, and the chicken ran out at 6:10pm. More people poured into the bookstore, but the chicken was already gone.

Here is entry #6.

The bookstore is so smart! They didn't have to actually cook chicken. They only had to advertise the contest and set up tables and beverages, but they got all the publicity. They probably paid less than $50, in exchange for luring a hundred people to the bookstore.

More storefront owners should hold smart contests like this!


Jeremy said...

Greasy fingers plus books doesn't sound like a winning combination.

writer said...

You should advertise a fried chicken contest on your blog. I would come! Mmm, fried chicken!

ArC said...

Yeah, what Jeremy said. I was trying to think of worse foods for a bookstore to use, and I'm not sure I could come up with any plausible ones.

Anonymous said...

Not that i'd pick on a tiny piece of detail like that, but i think it says entry #5 in the pic, not 6 ^^

Hanley said...

Oh goodness, this reminds me of a few instances where the news reported Popeye's running out of chicken because of a deal they were advertising on TV, or KFC not honoring coupons that Oprah mentioned on her show.