Over instant messenger with a friend "Alice". She just ended things with a guy who was not treating her very well.
Alice: I'm mostly good, but there's five minutes each day when I wish he would call.
Me: At least it's only five minutes. Take heroin to distract yourself during those five minutes if you have to.
Alice: Ha ha.
[silence, while we each multitask]
Alice: It's happening right now.
Me: DON'T CALL HIM.
Alice: I know.
Alice: It would be funny if there really were a web site like that.
Alice: With distractions and reasons not to call him.
Me: [checking on GoDaddy] The domain isn't taken yet.
And thus a web site was born, a collaborative effort. A web site that served its purpose of distracting Alice for five minutes...
UPDATE: dontcallhimgirl.com was a smashing success. However, I now realize there was a flaw in the plan.
We also should have registered DontAnswerWhenHeCalls.com.