At dinner with friends:
Me: "Moses planned to date a lot during his summer in New York. Afterwards, we asked him whether his plan worked. He dated one person per month. I said that sounded like less than he hoped. But he clarified that he saw each person a lot for that month."
Aron: [grinning] "It's the count of site visits versus unique users."
BD: "It's like launching a site. In the beginning, you tend to get more unique users. As time goes on, you want more repeat visitors."
Aron: "It's funny how in the end, you narrow to a single active user."
Me: "That's okay, because you have a high level of engagement."