Tuesday, August 11, 2009

analytics of love

At dinner with friends:

Me: "Moses planned to date a lot during his summer in New York. Afterwards, we asked him whether his plan worked. He dated one person per month. I said that sounded like less than he hoped. But he clarified that he saw each person a lot for that month."

Aron: [grinning] "It's the count of site visits versus unique users."

BD: "It's like launching a site. In the beginning, you tend to get more unique users. As time goes on, you want more repeat visitors."

Aron: "It's funny how in the end, you narrow to a single active user."

Me: "That's okay, because you have a high level of engagement."

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