Friday, August 03, 2012


I'm reading a book called "Fascinate", about how to captivate people with your company's brand.

Alarm is one of the triggers that fascinates people. If you alarm people, they will be more likely to talk about your company.

Often companies (and people) shy away from creating any negative backlash. But that actually can create more fascination.


Wanda said...

Any publicity is good publicity?

Anonymous said...

I'm sure Chick-fil-A is loving all that free publicity.