Me: "What's so funny?"
CM: "I love your cheerios!"
Me: "What, no, don't eat those! I can't even remember how old they are! They need to be thrown out."
CM: "I didn't eat them."
He came over and showed me the box of Cheerios.
CM: "What a succinct, catchy slogan! [in his booming theatrical voice] Great taste helps make lowering cholesterol a non-challenge!"
CM: "Doesn't that just make you want to repeat the slogan to all your friends?" [turning the box around]
CM: "They decided this catchphrase is so effective that they want to emphasize it. Splitting a dessert: non-challenge! Shooting hoops: non-challenge!"
I think we should all use this to praise people in the future. Some example situations:
"Do I look good in this outfit?"
"Looking at you is a non-challenge!"
"Do you still love me?"
"Being with you is a non-challenge!"