Why baby Jesus? Research confirms there were upwards of 157 hotel-cum-stables in Bethlehem that night, with estimated 97 percent occupancy levels. So why did that star shine so brightly over his?
The results—codified and analyzed on a specially devised and integrated grid system known as blsht—were astonishing. All 323 volunteers experienced a quiet night in. In other words, they waited up all night, but no one—specifically, 0.0000 percent of a total world population of 6,783,940,189 human beings—bothered to come by.
So what does this blsht metric tell you about your appeal, compared with the appeal of the baby Jesus?
It tells you this: he was special.
And—here’s another thing—you are not.
I am gratified at the upwelling of backlash against Gladwell. For a long time, I've objected to the way that he uses jargon to sound authoritative and convince the masses that his ideas are scientifically accurate when they are not. He has been spreading misinformation on matters that I value, such as discrimination against minorities, and sexism.