Wednesday, February 05, 2014

super bowl commercial I've watched 10 times

I love this 2-minute commercial made by personal injury lawyer Jamie Casino.  He lives in Savannah, Georgia.  He personally wrote, directed, and acted in this video as a tribute to his brother, and then bought up the entire local airtime during Super Bowl to air it.  It was only shown to Savannah residents.

One article says:
Though it aired on the small affiliate the video has now been seen by millions as the commercial went viral - a concept Casino admits he doesn't understand. 
"I can't believe it," he said. "I don't know how any of this social media works. My wife does our Facebook page. … I had heard of videos going viral but I thought they paid people to do it."

In another article, he says he spent under $100,000 for creating the video and then buying the Super Bowl airtime.  He started Christmas Eve, filmed for 3 days, and edited for 3 weeks.

I admire that he went over-the-top to create an artistic piece that would satisfy himself. It wasn't done purely as an advertisement (he never mentions the phone number or website of his law firm). It wasn't for fame, since he didn't realize it would be seen by millions. It was a labor of love.

It's hard not to be won over by competently-executed labors of love.

1 comment:

Anonymous said...

There are many people who give their time and money to make the world a better place, yet you don't admire them. But you admire this kind of crap.