Sunday, February 01, 2015

hate is not the real problem

Hanging out with my brother.

Brother: "Sometimes we get product feedback that's really negative.  Like: 'This is the worst idea.  You should take a shotgun and put it in your mouth.'"

Me: "What!"

Brother: "If people have intense negative feelings, that means they care.  If you listen to them and incorporate their suggestions, there's the potential of converting them into being your biggest fans."

Me: "I guess it's like how the Lord of the Rings book fans felt about the movie.  If the movies had been bad, they would've been the most vicious complainers.  But because the movies were good, the book fans became the most obsessive supporters."

Brother: "An intensely negative reaction can be converted into an intensely positive one.  The real problem comes when they are disinterested.  If they get bored and go do something else, that's when there's a problem."

1 comment:

Anonymous said...

This is really the same over told story of coaches who yell at you. You might complain that the coaches yell too much, but then you must realize that when they stop yelling at you it's worse because it usually means they stopped caring as much about you. Same advice, just different platform.